AXIS LABS
Proposal · August 5, 2026 Prepared by Jason GoHighLevel · Facebook Lead Automation

Answered in seconds.
Booked the same day.

A homeowner with water on the floor fills out your Facebook lead form and then fills out two more. The plumber who replies first books the job. This is a rebuild of your GoHighLevel funnel plus a complete lead management system underneath it: Facebook Lead Ads wired straight into GHL, an instant automated response, a multi-channel follow-up sequence that keeps working the leads who do not book on day one, and hard exit conditions so every sequence goes silent the moment an appointment lands on the calendar.

Under 60s
From Facebook form submit to first automated reply
4
Follow-up channels on one sequence · SMS, email, missed call text back, voicemail drop
0
Messages sent after the appointment is booked
1
Pipeline where every lead, tag, and stage actually lives
What's Broken Today

Three ways a paid lead turns into nothing.

You are already paying for the lead. Everything below happens after the money is spent, which is what makes it expensive.

Speed to lead decides who books

A homeowner with an active leak submits to three plumbers in the same five minutes, and the first real reply wins the job. A Facebook lead sitting in a notification nobody opened for twenty minutes is a lead you paid for and handed to a competitor.

📉

Follow-up dies after touch two

Most sequences fire one text and one email, then go quiet forever. The homeowner who was mid-quote from someone else on day one is often ready on day nine, but only if something is still talking to them.

🔇

Automation that does not know when to stop

Nothing sours a booked customer faster than a "still need help?" text the morning after they scheduled with you. Sequences without hard exit conditions turn a won job into a cancellation and make the whole system feel like spam.

The Build

One system from ad click to booked truck roll.

Your existing GoHighLevel funnel gets audited and rebuilt for conversion first, tightening the offer, the form friction, and the mobile experience, because no automation downstream can rescue a page that loses people at the headline. Facebook Lead Ads then connects natively into GHL so a submitted form triggers a workflow in seconds rather than syncing on a delay, and the first SMS and email go out before the homeowner has closed the app. From there a multi-channel follow-up sequence runs across SMS, email, missed call text back, and optional voicemail drops, spaced across the days that actually matter for a home services buying decision rather than dumped into the first afternoon. Every step tags the contact, moves the pipeline stage, and notifies your sales team on the leads showing real intent, so nobody has to watch a dashboard to know who to call. Booking automation handles the appointment itself with confirmations and reminders that cut no-shows, and a separate re-engagement sequence picks up the leads who went cold and works them on a slower cadence. The entire thing is wired with exit conditions so that the moment an appointment is booked, every active sequence for that contact stops, and then I walk the full customer journey end to end as a real lead and fix whatever breaks.

Services and Deliverables

What you get. Phase by phase.

Every item in your scope of work is mapped to the phase where it ships. Each phase closes with your sign-off before the next begins.

🔍
Phase 1 · Week 1
Funnel Audit and Conversion Rebuild
  • Full audit of the existing GHL funnel: headline, offer, form fields, mobile layout, load speed, and drop-off points
  • Rebuilt page copy and structure aimed at the emergency and quote-shopping homeowner, not a generic service visitor
  • Form friction cut to the minimum fields that still qualify the job type and urgency
  • Tracking and conversion events wired so you can see where leads actually fall out
🔌
Phase 2 · Week 1 (second half)
Facebook Lead Ads to GHL, Instant Response
  • Native Facebook Lead Ads connection into GoHighLevel with full field mapping, no CSV exports and no delay
  • Trigger workflow that fires the instant a lead form is submitted
  • First SMS and email out inside sixty seconds, written to sound like your office, not like a robot
  • Missed call text back configured so an unanswered inbound call becomes a conversation instead of a lost lead
💬
Phase 3 · Week 2
Multi-Channel Follow-Up Sequence
  • SMS and email sequence spaced across the days that matter for a home services decision, not dumped in one afternoon
  • Optional voicemail drops layered in on the touches where a voice beats a text
  • Branching on reply, click, and call so an engaged lead stops getting the cold-lead messaging
  • Two-way SMS routed into a single conversation view your team can pick up mid-thread
📅
Phase 4 · Week 2 (second half)
Pipeline, Notifications, Booking
  • Automatic tagging by lead source, job type, and urgency, applied at intake without anyone touching a record
  • Pipeline stages that move themselves on the real trigger: replied, engaged, booked, no show, won
  • Sales team notifications on the leads showing intent, so nobody sits watching a dashboard
  • Appointment booking automation with confirmations and reminder sequence built to cut no-shows
🔁
Phase 5 · Week 3
Re-Engagement, Exit Conditions, Full Journey Testing
  • Re-engagement sequence for leads who never booked, running on a slower cadence with a different angle than the first pass
  • Hard exit conditions on every workflow so all active sequences stop the moment an appointment is booked
  • End-to-end test of the full customer journey submitted as a real lead, every branch walked, every message received on a real phone
  • Loom walkthroughs and a written map of every workflow so your team can run and adjust it without me
Timeline

Three weeks live. One week proving it.

The system is taking real leads by the end of week two. Click any week to see exactly what lands.

Deliverables this week
  • Funnel audit delivered with the specific drop-off points named
  • Rebuilt page copy, structure, mobile layout, and reduced form fields live
  • Facebook Lead Ads connected natively to GHL with full field mapping
  • Instant SMS and email response firing under sixty seconds, plus missed call text back
Deliverables this week
  • SMS and email follow-up sequence live with real spacing across the decision window
  • Optional voicemail drops layered onto the right touches
  • Branching on reply, click, and call so engaged leads leave the cold track
  • Automatic tagging, pipeline stage movement, and sales team notifications running
Deliverables this week
  • Appointment booking automation live with confirmations and a reminder sequence
  • Re-engagement sequence built for leads who did not book on the first pass
  • Hard exit conditions on every workflow, triggered by a booked appointment
  • No-show and reschedule handling wired back into the pipeline
Deliverables this week
  • Full customer journey tested as a live lead, every branch walked on a real phone
  • Edge cases handled: duplicate submissions, opt-outs, after-hours leads, booked-then-cancelled
  • Fixes shipped on everything the test surfaces, retested to close
  • Loom walkthroughs plus a written workflow map so your team owns it going forward
Next Step

Let's look at your funnel on a live screen.

A 30 minute call where I share my screen, walk your existing GHL funnel and name the specific drop-off points, and show you what the instant response and follow-up sequence look like built out. Happy to walk through commercials on the call.